How to Get Millions in Founder Liquidity Without Giving Up Control of Your SaaS Business

Something fundamental has shifted in software development over the last 12–18 months. Not incrementally. Not “nice to have.” Fundamentally. AI coding tools—especially Claude paired with environments like Cursor—have crossed a threshold where they’re no longer productivity helpers. They’re force multipliers. And if you’re building software in 2026 and not deeply using them, you’re already falling behind. I don’t say that lightly. I’m watching this happen in real companies, shipping real features, with fewer people than “best practices” would ever recommend.

Every few years, B2B marketing supposedly “dies” and gets reborn under a new acronym. Outbound is dead. Cold email is dead. Paid ads are dead. Content is the only thing that works now—until next year, when it isn’t.

This is what we discussed today in the Enterprise SaaS CEO and Founder Mastermind

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If someone clicks your cold email, visits your site, watches a bit of a video, or lands on a case study page… and then disappears for two weeks (which is normal in B2B), retargeting is how you stay present without being annoying. It shortens the sales cycle, improves visitor-to-lead conversion, and increases lead-to-sale conversion—usually at a relatively low cost compared to “net new” acquisition.

At a high level, lookalike ads are how you get your message in front of new people who resemble the people who already convert for you.