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March 18, 2025
A guide to sending AI-personalized outbound emails that get 5x the results vs. traditional outbound prospecting
The recording and slides from today's webinar on revenue-based financing, hosted by SaasRise CEO Ryan Allis, who previously exited iContact for $169M. With panelists Nathan Latka from FounderPath and Keith Harrington from Novel Capital.
This guide by Ryan Allis details the modern approach to B2B content marketing that has allowed SaasRise to grow from $0 to $4M ARR in 18 months. It explains how traditional SEO-driven inbound marketing is dying due to the rise of AI-generated answers and shifts in search behavior. Instead of relying on old passive inbound tactics, SaasRise uses a proactive multi-channel content distribution strategy that combines ABM list building + outbound + newsletters + ads.