This is what we discussed today in the Enterprise SaaS CEO and Founder Mastermind
Most SaaS homepages still lean on the old lead-magnet playbook, a form full of fields standing between a visitor and your product. Here's why that habit is quietly costing you signups, and what to put there instead.
The SaasRise Mastermind meetings on September 16, 2026 featured discussions among SaaS CEOs and founders on these topics.
September 16, 2026
AI makes it possible to generate a personalized asset for every prospect on your list, but the economics only work if you're smart about what you generate and when. Here's the two-step approach that makes AI-personalized outbound actually pencil out on low-dollar deals.
Three months of back-and-forth, a verbal agreement on every term, and then silence after the contract lands in their inbox. Here's how a room full of founders talked through whether a huge deal gone quiet is really dead, or just moving at big-company speed.
A Chief Revenue Officer title sounds like the obvious next hire once you have a real sales team, but founders in our mastermind who've actually made this hire, and made this mistake, say the timing and the job description matter more than the title.
What to do when you have a real product, real customers, and no marketing budget at all, based on a founder Q&A where the answer wasn't a single tactic but a framework for choosing one.
How founders in a SaaS mastermind actually structure, staff, and scale affiliate programs, from paying nothing until a customer converts to buying your way into a creator's audience.
The SaasRise Mastermind meetings on August 19, 2026 featured discussions among SaaS CEOs and founders on these topics.
A founder built a genuinely great customer case study, then got stuck on how to actually use it. The group's answer touched permission, anonymization, SEO, and a bartering tactic worth stealing for your own next renewal conversation.
Several SaaS founders compared notes on hiring M&A advisors, from fee structures and contract terms to what an advisor actually buys you beyond the deal itself. Here's what came out of that conversation, plus two questions worth asking before you sign with one.
Real 2026 data on SaaS revenue and EBITDA multiples, why the number a calculator spits out depends entirely on whose data set it's pulling from, and what actually drives valuation for non-venture-backed SaaS companies.
