Services revenue makes enterprise SaaS founders nervous, but done right it's one of your best retention tools. Here's how to use forward deployed engineers and implementation services to lock customers in without sinking your software multiple.
This is what we discussed today in the Enterprise SaaS CEO and Founder Mastermind
Most founders sell professional services the wrong way and end up fearing scope creep and cannibalization. Here's a playbook for selling SaaS services as outcomes, with fixed pricing, self-selecting tiers, and the right moment to give them away.
July 15, 2026
The case for Meta over LinkedIn in B2B (roughly $30 vs $250 CPM), the three-campaign playbook of always-on retargeting, enriched matched audiences, and Advantage+, plus the expansion mistake that quietly drains budget.
Why cold email only works above a certain contract value, the bot-inflated open and click rates that wreck the math, and how to build lists and offer AI assets so you only pay for prospects who raise their hand.
The top M&A deals, venture deals, news, and blog posts of the week
The SaasRise Mastermind meetings on June 24, 2026, featured discussions among SaaS CEOs and founders on these topics.
This week's SaasRise mastermind sessions covered outbound strategy, AI agents, content and paid acquisition, growth and activation, churn, product focus, operational automation, hiring, fundraising, and AI security.
Benchmarks, frameworks, and strategies for reducing churn, improving retention, and maximizing revenue growth across every stage of the customer lifecycle.
The SaasRise Mastermind meetings on June 17, 2026, featured discussions among SaaS CEOs and founders on these topics.
.png)
.png)
.png)