This Week in SaaS - Feb 24 - March 2, 2026

If I were starting a SaaS company from scratch in 2026, I wouldn’t focus on hitting $1M in revenue. That’s not the goal. I’d focus on building a system that could predictably scale past $10M — and eventually $50M+ ARR.

If you’re building a B2B SaaS company and trying to scale in 2026, I want to save you a lot of wasted time and money: The winning companies are not relying on one channel. They’re not “cracking” ads. They’re not betting everything on outbound. And they’re definitely not hoping an algorithm figures out their ICP for them.

Top exits, deals, news, and blog posts of the week

Most B2B companies never scale paid advertising—not because ads don’t work, but because they never get past the fragile early phase. Campaigns are launched, some leads come in, costs look high, and ads get turned off before the system has a chance to mature.

For most B2B companies, paid advertising feels frustratingly inconsistent. One month it looks promising. The next month it feels expensive, noisy, and impossible to scale. As a result, many teams either give up too early or over-commit to a single channel hoping it will magically unlock growth. The reality is simpler—and harder.

Attribution is one of the most misunderstood concepts in B2B marketing. Teams often ask, “Which channel drove this lead?” when the real question should be, “Which channels influenced this deal over time?”