This Week in SaaS - Feb 24 - March 2, 2026

This week’s SaasRise masterminds covered cold outreach and enterprise sales, pricing and trial strategy, partner and affiliate programs, paid acquisition and retargeting, content and social execution, and internal team performance. The discussions focused on how CEOs and founders are handling real growth constraints, longer sales cycles, and execution challenges across go-to-market and operations.

The SaasRise Mastermind meetings on Jan 7, 2026, featured discussions among SaaS CEOs and founders on these topics.

This is what we discussed today in the Enterprise SaaS CEO and Founder Mastermind

Most SaaS founders say they want a big exit. Very few actually build their company in a way that makes a $100M+ outcome inevitable. That’s not because they lack ambition. It’s because they misunderstand what drives large SaaS exits in the first place.

If you’re building SaaS in 2026, you can feel it in the air: we’re moving from a “people click buttons” internet to a “software gets things done” internet. That sounds abstract until you zoom in on what’s actually changing. For the last few decades, software assumed a human would do the work: log in, navigate the UI, make decisions, copy/paste, reconcile, repeat.

The top M&A deals, venture deals, news, and blog posts of the week