A B2B SaaS founder's Meta ad spend doubled his CAC the moment he scaled past small budgets. Here's the math, the ad types, and the fixes our mastermind worked through to get it back under control.
A small SaaS team asked our mastermind whether a LinkedIn newsletter is worth the effort. Here's the real subscriber math from a founder who's run one for a year and a half, and who it does and doesn't make sense for.
This week's SaasRise discussions covered how SaaS leaders are adapting to an AI era that is reshaping moats, pricing, and go-to-market execution. Founders traded hard-won lessons on deploying AI agents, defending retention, running smarter paid experiments, and handling everything from privacy trolls to acquisition due diligence. The through-line: use AI to drive real business outcomes, not complexity for its own sake.
July 23, 2026
We went around our founder mastermind and asked everyone the same question: which one or two channels are actually generating qualified leads for you right now. Here's what a room of B2B SaaS CEOs said is working in mid-2026.
A breakdown of how our mastermind is actually using three Slack-based AI agents, GetViktor, Patricia.app, and AskRocco, across content, dashboards, software development, bookkeeping, meeting prep, and ad management.
The SaasRise Mastermind meetings on July 22, 2026, featured discussions among SaaS CEOs and founders on these topics.
Explore how to grow ad spend 10–20% per week without breaking performance. You’ll learn when to scale, how to reallocate budgets by channel, refresh creatives, and use attribution tools to maintain profitable CPL and CAC as you push toward multi-channel omnipresence.
This week focuses on tightening every step of your funnel — from ad click to closed deal. Discover how small 25-50% improvements in landing-page performance, lead flow, and sales follow-up can cut CAC by up to 90% and turn ad spend into a scalable growth engine.
Learn how to capture high-intent buyers through Google and Bing search campaigns while building brand authority with LinkedIn Thought Leader Ads. This session covers keyword strategy, bidding, creative setup, and founder-led content that turns awareness into inbound pipeline.
In this article we dive into how to upload and optimize ABM lists for matched audiences across LinkedIn, Meta, Google, and AdRoll — and how to expand reach with high-performing lookalike campaigns. Learn how to improve match rates, enrich contact data, balance precision with scale, and use attribution tools to create true brand omnipresence in your B2B market.
Most founders don’t struggle with the idea of advertising. They struggle with the execution — how to design the right ads, set up the right campaigns, and make sure they’re reaching the right audience.
If you want to build a predictable growth engine in your SaaS company, there’s one skill that changes everything: learning how to make paid ads profitable. When you understand your unit economics and can generate customers at a cost that fits your CAC and LTV goals, you unlock one of the most powerful growth levers in business.
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