A B2B SaaS founder's Meta ad spend doubled his CAC the moment he scaled past small budgets. Here's the math, the ad types, and the fixes our mastermind worked through to get it back under control.
A small SaaS team asked our mastermind whether a LinkedIn newsletter is worth the effort. Here's the real subscriber math from a founder who's run one for a year and a half, and who it does and doesn't make sense for.
This week's SaasRise discussions covered how SaaS leaders are adapting to an AI era that is reshaping moats, pricing, and go-to-market execution. Founders traded hard-won lessons on deploying AI agents, defending retention, running smarter paid experiments, and handling everything from privacy trolls to acquisition due diligence. The through-line: use AI to drive real business outcomes, not complexity for its own sake.
July 23, 2026
We went around our founder mastermind and asked everyone the same question: which one or two channels are actually generating qualified leads for you right now. Here's what a room of B2B SaaS CEOs said is working in mid-2026.
A breakdown of how our mastermind is actually using three Slack-based AI agents, GetViktor, Patricia.app, and AskRocco, across content, dashboards, software development, bookkeeping, meeting prep, and ad management.
The SaasRise Mastermind meetings on July 22, 2026, featured discussions among SaaS CEOs and founders on these topics.
Outbound email can get you attention. Ads can create awareness. But LinkedIn is where relationships begin — and where prospects start to trust your brand.
The best B2B outbound campaigns today don’t sound like mass marketing. They sound like one human talking to another. And thanks to AI, you can now scale that level of personalization to tens of thousands of prospects — automatically.
If you’ve built your ABM list and started your content machine, you’ve already got the foundation. But now comes the most powerful — and misunderstood — piece of the modern B2B growth playbook: AI-personalized outbound email.
A content machine is the heartbeat of modern B2B marketing. It’s how you go from being one of a hundred companies in your space to being the one everyone sees, trusts, and talks about.
You can have the best product in your category, but if you’re marketing to the wrong people — or worse, guessing who your ideal buyer is — you’ll waste time, budget, and momentum.
The truth is, most SaaS companies don’t fail because of a product. They stall because their marketing is too broad, too random, and too disconnected from the people who actually buy.
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