SaasRise Mastermind Recap - Jan 14, 2026

One of the biggest advantages B2B SaaS founders have today is transparency.Ten years ago, if a competitor was running ads, you had to guess. You might notice something scroll by in your feed, maybe screenshot it, and try to reverse-engineer what they were doing.Today, you don’t have to guess at all.

If you’re a B2B SaaS company running ads and you’re not running retargeting, you’re skipping the highest-leverage, lowest-risk part of paid acquisition.

One of the biggest mistakes I see SaaS founders make with paid ads isn’t bad creative or weak copy. It’s messy structure.

If you’d asked me ten years ago what it takes to design good ads, I would’ve told you to hire a graphic designer, brief them carefully, wait a week, revise three times, and hope it worked. That world is gone.

If you’re a B2B SaaS founder, chances are ads feel either intimidating, expensive, or both.They shouldn’t.I want to demystify ad creation for SaaS companies and show you how to create effective ad creatives for Meta, LinkedIn, and Google without needing a big design team, a massive budget, or weeks of prep.

This week’s SaasRise masterminds covered cold outreach and enterprise sales, pricing and trial strategy, partner and affiliate programs, paid acquisition and retargeting, content and social execution, and internal team performance. The discussions focused on how CEOs and founders are handling real growth constraints, longer sales cycles, and execution challenges across go-to-market and operations.