Creating Winning SaaS Sales Decks

This week's SaasRise discussions covered how SaaS leaders are testing AI across sales demos, outbound prospecting, and slide-deck creation, while also tackling the fundamentals of operations, pricing, and institutional knowledge. The conversations focused on scaling automation responsibly, tightening outbound execution across email and LinkedIn, and building systems — from COOs to knowledge bases — that don't depend on any one person.

Founders scaling into six-figure ACV deals compare notes on cold calling: what it's actually good for, why AI phone screening is changing the game, and why a narrow ICP matters more than call volume.

A founder's near-bankruptcy story about admitting real trouble to a major customer, and why the honest ask usually gets a better response than the confident performance most founders default to.

Founders in our mastermind on how much stress to let a team see during hard stretches, why explaining the why beats projecting fake calm, and why you still need one person you can be completely honest with.

A recent US tax law change lets SaaS companies expense R&D immediately instead of capitalizing it, but GAAP still requires amortization. Here's how founders in our enterprise mastermind are thinking about which path to take, especially heading into a sale.

What actually moves your multiple when a PE firm or strategic buyer looks at your SaaS company: rough EBITDA and revenue benchmarks, the rule of 40, and why customer concentration can matter more than growth rate.