SaasRise CEO Mastermind Recaps for the Week of October 13 - 15, 2026

Most SaaS founders massively underestimate what’s possible in three to five years with the right go-to-market motion. Clay didn’t.

Top exits, deals, news, and blog posts of the week

Outbound email remains one of the most reliable and scalable ways to reach your ICP, generate early-stage intent, and build pipeline. But in B2B, how you structure your outbound sequence matters as much as the content itself.

The success of an outbound campaign rarely comes down to the copy alone. In most cases, campaigns fail (or underperform) long before the first email is sent—because the technical foundation wasn’t set up correctly.

One of the biggest missed opportunities in outbound marketing is what happens after someone clicks on your cold email. A click is a clear buying signal. It tells you exactly who has curiosity, who is evaluating, and who is worth nurturing. Yet in most companies, these high-value clickers are never followed up with outside of email. This is where LinkedIn becomes the perfect extension of your outbound motion.

One of the biggest challenges in modern B2B growth is staying visible long enough—and often enough—for your ideal customers to remember you. Cold email may get the first touch. LinkedIn might get the second. But without sustained visibility, most prospects forget you before they ever reach a buying discussion. This is where ABM matched audience ads become the missing link.