How to Scale B2B Digital Ad Spend to $100K+ Monthly Profitably

As B2B marketing becomes more complex, attribution becomes harder—not easier. Buyers move across channels, devices, and platforms over weeks or months before they ever convert. Yet most ad platforms still try to assign credit in isolation, as if they were the only touchpoint that mattered. This is why third-party ad tracking exists.

Conversion tracking is one of the most misunderstood—and most critical—components of modern B2B marketing. Many companies believe that once an ad account is created and a pixel is installed, tracking is “set up.” In reality, pixel installation and conversion tracking are two related but fundamentally different things, and confusing them leads to unreliable data, poor optimization, and misleading attribution.

This week’s SaasRise masterminds covered market slowdowns, shifting buyer behavior, AI’s impact on sales conversations, building reliable marketing systems, hiring challenges, and managing churn. The discussions centered on today’s environment and how teams are adapting to keep growth moving.