The Specific Results from the B2B SaaS Growth Program That Just Finished

Sixteen weeks ago, this cohort of B2B SaaS founders and growth leaders started with the same problem most companies face at $3M to $20M ARR:

Growth felt inconsistent.

Some weeks leads came in. Some weeks they didn’t. Ads were “kind of” working. Outbound was “sort of” working. But there was no system tying everything together.

So the objective wasn’t to try harder.

It was to install a growth engine.

Over the past four months, each company built the full SaaS Growth System inside their business . That meant defining target CAC, building ABM lists, launching outbound at scale, turning on matched audience and retargeting ads, tracking CPL by channel, and optimizing conversion rates weekly.

Now we have the results.

And they’re not theoretical.

The Shift From Experiments to Engine

One of the biggest mindset shifts I saw this cohort make was moving from “let’s try some campaigns” to “we’re installing infrastructure.”

That infrastructure included:

• A comprehensive ABM lead list targeting their exact ICP
• AI-personalized outbound email sequences
• Matched audience ads synced to that ABM list
• Retargeting across Meta, LinkedIn, Google, and Bing
• Weekly tracking of CPL and CAC by channel

That’s not a tactic stack. That’s a coordinated system .

And once the system is live, the math becomes visible.

Real Results From the Cohort

Let’s talk specifics.

Zen Healthcare IT ramped to 117 leads in a single week at around $15 cost per lead . That wasn’t luck. It was the result of retargeting, matched audiences, and clean conversion tracking working together.

James Benson, CEO of Zen Healthcare IT, said:

“The SaaS Growth Program has been a game-changer for Zen Healthcare IT. There is no way we could have created the marketing flow we learned in this course on our own, certainly not over the same period of time. I strongly recommend this course.”

CompLogix reached 61 post-click leads per week at roughly $37 CPL  after implementing the full ad structure across platforms.

Gene Moore shared:

“SaasRise really jumpstarted our foray into outbound prospecting and digital ads. Will be using the methods presented going forward and far into the future!”

And then there’s SendJim.

They generated over 1,400 Meta leads at approximately $13 per lead, converted 27 new customers, and achieved roughly an 8:1 LTV to CAC ratio .

Michelle Jeppesen put it simply:

“Phenomenal program. Brought clarity and real results for how to effectively scale our software company to $50M+. We’ve already seen a 7x ROI on our investment in the coaching program.”

She also shared something that stood out:

“It was the first time we got 100 leads in one day from Meta.”

That’s what happens when paid acquisition moves from guesswork to math.

Small Tweaks, Big Leverage

Not every win was dramatic. Some were surprisingly simple.

One founder added a “Watch Demo” button to their landing page after feedback during the program. They didn’t expect much impact.

It significantly increased booked calls .

Badri Malynur from Avestor said:

“I didn’t think it would make a big difference, but it made a huge difference. Just that one little change increased the number of people booking a call significantly. You really provided a lot of structure and a very valuable program.”

This is what weekly conversion rate optimization actually looks like. Not big redesigns. Not rebrands. Just disciplined iteration.

Outbound at Real Volume

Multiple companies ramped outbound to serious scale. Not a few hundred emails a week, but tens of thousands per month .

The difference wasn’t just volume. It was coordination.

Outbound was supported by:

• Matched audience ads showing up in parallel
• Retargeting ads reinforcing content
• Weekly high-value educational pieces

When someone clicked an email, they started seeing the brand everywhere. Familiarity increased. Trust increased. Response rates improved.

That omnipresence concept is foundational to the system .

What Founders Said About the Structure

One comment from Cher Pearsall captured something I hear often:

“The new ads are working and I cannot tell you how much we feel like we have avoided massive amounts of just experiments and costs that we would have incurred if we had not run across SaasRise and the growth program.”

Avoided experiments.

That line matters.

Most SaaS companies waste six to twelve months testing disconnected tactics. What this cohort gained was clarity on sequence and prioritization.

Sudi Gummi, CMO of Batchmaster, described it this way:

“A lot of marketing can be testing and activity without building a system. Ryan and David provide a system, a play by play to build that system — and a system that works.”

Emma Townsley from Inpulse added:

“We now have a system in place that we can scale with confidence, delivering real results.”

That word keeps surfacing.

System.

The Deeper Outcome

The leads and CPL numbers are exciting.

But the real outcome is this:

Every company now knows:

• Their target CAC and payback window
• Their CPL by channel
• Which ad types are working
• How to scale spend responsibly
• How to feed outbound and ads from the same ABM list

They’re not guessing anymore.

They’re making decisions based on math .

And once you can see the math, scaling becomes deliberate.

Where This Leads

The companies that win in B2B SaaS over the next two years will not be the ones running the most ads.

They’ll be the ones who:

• Define their ICP precisely
• Build complete market coverage
• Coordinate outbound, ads, and content
• Track results weekly
• Reallocate budget based on CAC

That’s what this cohort installed.

Sixteen weeks ago, growth felt inconsistent.

Today, they have engines running.

And that’s the entire point of the B2B SaaS Growth Program.