For most B2B companies, paid advertising feels frustratingly inconsistent. One month it looks promising. The next month it feels expensive, noisy, and impossible to scale. As a result, many teams either give up too early or over-commit to a single channel hoping it will magically unlock growth. The reality is simpler—and harder.
Attribution is one of the most misunderstood concepts in B2B marketing. Teams often ask, “Which channel drove this lead?” when the real question should be, “Which channels influenced this deal over time?”
Most B2B companies never scale paid advertising—not because ads don’t work, but because they never get past the fragile early phase. Campaigns are launched, some leads come in, costs look high, and ads get turned off before the system has a chance to mature.
December 19, 2025
As B2B marketing becomes more complex, attribution becomes harder—not easier. Buyers move across channels, devices, and platforms over weeks or months before they ever convert. Yet most ad platforms still try to assign credit in isolation, as if they were the only touchpoint that mattered. This is why third-party ad tracking exists.
Conversion tracking is one of the most misunderstood—and most critical—components of modern B2B marketing. Many companies believe that once an ad account is created and a pixel is installed, tracking is “set up.” In reality, pixel installation and conversion tracking are two related but fundamentally different things, and confusing them leads to unreliable data, poor optimization, and misleading attribution.
This week’s SaasRise masterminds covered market slowdowns, shifting buyer behavior, AI’s impact on sales conversations, building reliable marketing systems, hiring challenges, and managing churn. The discussions centered on today’s environment and how teams are adapting to keep growth moving.
Most SaaS founders hit a wall when ads get expensive and outbound stops working. The B2B SaaS Growth Program helps you build predictable growth engines by mastering your numbers, using AI-personalized outbound, and running data-driven ad experiments. It’s not about hacks — it’s about building scalable systems where growth becomes consistent, measurable, and repeatable.
In this CEO mastermind, founders tackled real-world SaaS challenges—from broken sales pipelines to cold email chaos. Separate your cold email tools from CRMs, use AI to speed up product dev, explore flexible financing, and embrace smarter offshore strategies. The bonus insight? Growth’s coming back—just in time for Q4.
Over $1B raised across AI-heavy rounds (Vercel, Glean, Tipalti), big M&A moves from Qualtrics and Zeta, and key updates from FASB and Microsoft. Plus, founder takeaways on AI strategy, M&A readiness, and finance hygiene.
Tools and advice from our 4 mastermind calls this week with SaaS CEOs & Founders
The latest SaaS industry insights including Anthropic's $13B Series F raise, major M&A deals, IPO updates, funding rounds, market multiples, and key takeaways for founders navigating the AI-driven SaaS landscape.
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