If you’re building a B2B SaaS company and trying to scale in 2026, I want to save you a lot of wasted time and money: The winning companies are not relying on one channel. They’re not “cracking” ads. They’re not betting everything on outbound. And they’re definitely not hoping an algorithm figures out their ICP for them.
Top exits, deals, news, and blog posts of the week
If I were starting a SaaS company from scratch in 2026, I wouldn’t focus on hitting $1M in revenue. That’s not the goal. I’d focus on building a system that could predictably scale past $10M — and eventually $50M+ ARR.
December 22, 2025
Most B2B companies never scale paid advertising—not because ads don’t work, but because they never get past the fragile early phase. Campaigns are launched, some leads come in, costs look high, and ads get turned off before the system has a chance to mature.
For most B2B companies, paid advertising feels frustratingly inconsistent. One month it looks promising. The next month it feels expensive, noisy, and impossible to scale. As a result, many teams either give up too early or over-commit to a single channel hoping it will magically unlock growth. The reality is simpler—and harder.
Attribution is one of the most misunderstood concepts in B2B marketing. Teams often ask, “Which channel drove this lead?” when the real question should be, “Which channels influenced this deal over time?”
2025 will likely set a new single year record for the number of SaaS M&A transactions. This report will help you decide whether it's the right time for your firm to explore an M&A exit process and share the latest on revenue and EBITDA multiples.
How to build a list of everyone in your target market in a matter of days -- so you can use it for matched audience ads and high-value educational outbound email sequences -- creating a predictable B2B revenue machine
Five weekly growth masterminds for SaaS CEOs and Founders with $1M to $100M in ARR
How to achieve a 5x+ revenue multiple at sale -- and who you should hire to help you sell your SaaS firm
A video case study on how we upgraded our SaaS website in eight weeks with the help of Overpass Studio, increasing lead conversion by 24%
How to do B2B SaaS marketing the right way -- by building an ABM Leads List, doing outbound prospecting at scale, and launching matched audience ads to your target audience on Meta, LinkedIn, Google, and Adroll
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