If you’re building a B2B SaaS company and trying to scale in 2026, I want to save you a lot of wasted time and money: The winning companies are not relying on one channel. They’re not “cracking” ads. They’re not betting everything on outbound. And they’re definitely not hoping an algorithm figures out their ICP for them.
Top exits, deals, news, and blog posts of the week
If I were starting a SaaS company from scratch in 2026, I wouldn’t focus on hitting $1M in revenue. That’s not the goal. I’d focus on building a system that could predictably scale past $10M — and eventually $50M+ ARR.
December 22, 2025
Most B2B companies never scale paid advertising—not because ads don’t work, but because they never get past the fragile early phase. Campaigns are launched, some leads come in, costs look high, and ads get turned off before the system has a chance to mature.
For most B2B companies, paid advertising feels frustratingly inconsistent. One month it looks promising. The next month it feels expensive, noisy, and impossible to scale. As a result, many teams either give up too early or over-commit to a single channel hoping it will magically unlock growth. The reality is simpler—and harder.
Attribution is one of the most misunderstood concepts in B2B marketing. Teams often ask, “Which channel drove this lead?” when the real question should be, “Which channels influenced this deal over time?”
This guide by Ryan Allis details the modern approach to B2B content marketing that has allowed SaasRise to grow from $0 to $4M ARR in 18 months. It explains how traditional SEO-driven inbound marketing is dying due to the rise of AI-generated answers and shifts in search behavior. Instead of relying on old passive inbound tactics, SaasRise uses a proactive multi-channel content distribution strategy that combines ABM list building + outbound + newsletters + ads.
Our 2nd Annual SaaS M&A Report showing revenue multiples, EBITDA multiples, public vs. private multiples, multiples by geography and sector, the impact of The Rule of 40 and NRR on multiples, the top deals of 2024, and the top investment banks in SaaS.
A recap of what we talked about at this week's five SaaS CEO & founder growth mastermind calls from SaasRise (themes like AI, GTM, outbound, finance, pricing, exit prep, ABM, SDRs, recruiting, and much more)...
The recording and slides from our M&A webinar explaining How to Sell Your SaaS Firm ($10M to $100M ARR), hosted by SaasRise CEO Ryan Allis, who previously exited iContact for $169M. With panelists from Vista Point Advisors, Alantra, Nfluence Partners, and Comcap.
The recording and slides from today's webinar explaining How to Sell a SaaS Firm, with four M&A advisors as panelists, hosted by Ryan Allis, who previously exited iContact for $169M.
The recording and slides from today's webinar explaining the B2B SaaS Growth Program and covering our Top 7 B2B Growth techniques for 2025.
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