SaasRise Mastermind Recap - April 8, 2026

EOS has quietly become one of the most widely adopted operating systems for growing companies. If you’re running a SaaS company with anywhere from 10 to a couple hundred employees, there’s a good chance someone on your leadership team has already handed you Traction and said, “We should do this.” And in many cases, they’re probably right.

The SaasRise Mastermind meetings on January 21, 2026, featured discussions among SaaS CEOs and founders on these topics.

If you’re a SaaS founder in 2026 and you’re still thinking about software development the same way you did in 2019—roadmaps, sprint planning, design handoffs, months-long rebuilds—you’re already behind.

Something fundamental has shifted in software development over the last 12–18 months. Not incrementally. Not “nice to have.” Fundamentally. AI coding tools—especially Claude paired with environments like Cursor—have crossed a threshold where they’re no longer productivity helpers. They’re force multipliers. And if you’re building software in 2026 and not deeply using them, you’re already falling behind. I don’t say that lightly. I’m watching this happen in real companies, shipping real features, with fewer people than “best practices” would ever recommend.

Every few years, B2B marketing supposedly “dies” and gets reborn under a new acronym. Outbound is dead. Cold email is dead. Paid ads are dead. Content is the only thing that works now—until next year, when it isn’t.

This is what we discussed today in the Enterprise SaaS CEO and Founder Mastermind