The B2B SaaS
Growth Program

Week 1 - Introduction to the B2B SaaS Growth Program

Week 2 - SaaS Unit Economics (LTV, CAC, Payback Months, ARPA, Churn)

Week 3 - ABM Lead List Building (Target Market, Apollo, Instantly, ListKit)

Week 4 - ABM Lead List Building (Clay and LinkedIn Sales Navigator)

Week 5 - Creating a Content Machine

Week 6 - Outbound Prospecting (AI Email Personalization & Inbox Setup)

Week 7 - Outbound Prospecting Week 2 (Email Sequence Writing)

Week 8 - Outbound Prospecting Week 3 (Turning Instantly On + LinkedIn Prospecting)

Week 9 - Ad Strategy, Pixels, and Conversion Tracking

Week 10 - Retargeting Ads & Matched Audience Ads

Week 11 - Ad Creative, Campaign Structure, & Lookalike Ads

Week 12 - Paid Search, Thought Leader Ads, and Ad Results Tracking

Week 13 - Conversion Rate Optimization & Ad Budget Scaling

Week 14 - Reviewing Actual Ad Results

Week 15 - Sales & Success Team Structure (SDRs, AEs, and CSMs)

Week 16 - Tracking Your Results (Visual Dashboards & KPI Sheets)

Week 17 - Sharing Your Results (Leads, Demos, Customers, CPL, CAC)