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SaasRise Mastermind Recap - Oct 15, 2025

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This week’s mastermind tackled how to win direct clients, optimize ad spend, and shift from high-touch sales to product-led growth. Founders shared actionable tips on ABM targeting, authentic UGC campaigns, Google Ads cleanups, and tiered SaaS pricing that scales. Join us next week!

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Topic 1: Direct Client Acquisition Strategy

‍Challenge: Transitioning from B2B subcontracting to direct B2C client relationships for Python backend development and data engineering services.

‍Recommendations:

  • Identify and define the core target market of direct customers
  • Build an Account-Based Marketing (ABM) list with contact information for specific industries/companies
  • Implement an omnipresent marketing approach combining written content (blogs, social media) and advertising
  • Start with Meta retargeting ads for website visitors
  • Use Google display retargeting
  • Consider LinkedIn thought leader ads to share blog content as LinkedIn posts
  • Target U.S., UK, and Middle East markets with tailored content for each audience

Topic 2: User-Generated Content in Advertising

‍Challenge: Understanding effectiveness and legal considerations of using UGC videos in ads.

‍Recommendations:

  • Use actual customer testimonials rather than hired actors to avoid legal issues
  • Always obtain explicit permission before recording and again before using content in ads
  • Consider automated testimonial collection tools for scalability
  • Use Zoom interviews with top/bottom layout for proper video formatting
  • Implement UGC as part of media mix rather than sole advertising method
  • Focus on authentic user experiences to build trust and engagement

Topic 3: Google Ads Campaign Optimization

‍Challenge: Brand traffic cannibalization across multiple campaigns leading to inefficient spending and inflated costs.

‍Recommendations:

  • Consolidate brand traffic into single dedicated campaign
  • Create universal block list for brand terms across non-brand campaigns
  • Eliminate dynamic ads that capture expensive brand traffic
  • Rebuild campaigns with stricter search term controls
  • Consider demand generation approach on Meta for brand awareness

Topic 4: SaaS Pricing and Sales Model Transition

‍Challenge: Moving from high-touch sales model to product-led growth with new tiered pricing structure.

‍Recommendations:

  • Implement three-tier pricing: $25 (user-limited), $100 (mid-tier), $300 (enterprise)
  • Focus sales efforts only on enterprise clients ($300+ monthly plans)
  • Design product-led growth for lower tiers without sales involvement
  • Consider offering immediate signup option alongside free trial
  • Test annual plan upsells immediately after trial signup
  • Evaluate sales team fit for new model - consider market research role if direct sales ineffective

Recommended Tools

  • VideoAsk - Automated testimonial collection platform
  • Upwork - Platform for hiring UGC content creators
  • Google Keyword Planner - Search volume and trend analysis
  • Meta Business Manager - Advertising platform for retargeting and UGC campaigns
  • LinkedIn Campaign Manager - Thought leader ads and professional targeting
  • ABM list-building tools - Contact information gathering for target markets
  • Zoom - Customer interview recording for testimonials
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