SaasRise Mastermind Recap - Dec 10, 2025

Come join us next Wednesday at 8am PT and 12pm PT on Zoom for the type of peer advice you can only get from other SaaS CEOs who are in the trenches.

Topic 1: LinkedIn Account-Based Marketing for Doctor Outreach

• Challenges: LinkedIn filters not matching expected results, low success with ABM lead list uploads, difficulty targeting doctors effectively
• Advice: Use LinkedIn Sales Navigator with tools like Eva Boot or Wizza to export contacts and emails, build account lists in Clay, match contacts at 50-75% rate, append personal emails for Meta ads at lower cost than LinkedIn

Topic 2: Domain Acquisition from Uncooperative Seller

• Challenges: Historical legal dispute preventing direct negotiation, need for anonymous outreach to acquire domain
• Advice: Use anonymous brokers or have community members facilitate negotiations, consider professional domain brokers (though they charge 5-10% fees)

Topic 3: AI Tools and Search API Market Mapping

• Challenges: Unfamiliarity with lesser-known AI API tools on the right side of market map (SERP API, Firecrawl, etc.)
• Advice: Firecrawl scrapes entire web for AI training data, sells to major AI companies for $10K-$250K depending on scope, primarily serves data pipeline needs

Topic 4: Marketing Team Structure for $10M ARR Company

• Challenges: Building marketing foundation from scratch, determining team size and roles, deciding between in-house vs outsourced talent
• Advice: Focus on three core roles (Paid Media Manager, Content Creator, ABM List Builder), aim for 4-6 person team, consider outsourcing 50-70% through South African talent for cost efficiency, use services like Recruit for $2,700/month hires

Topic 5 : SaaS Marketplaces and Review Sites

• Challenges: Uncertainty about ROI from SaaS referral marketplaces, determining which platforms are worth the investment for MarTech companies
• Advice: Capterra, G2, GetApp, and Software Advice can work but require careful monitoring; aim for positions 2-4 rather than #1 to avoid overpaying; build review moats over time; Software Advice offers higher quality leads through phone qualification but uses bidding system making it expensive

Topic 6: LinkedIn Automation Tool

• Challenges: Need for better LinkedIn messaging automation beyond traditional sequence-based tools
• Advice: New AI-native tool Kakio enables conversational messaging rather than just sequences, generates unique messages for each prospect, uses informal chat style

Topic 7: Hiring Director of Customer Success

• Challenges: HR found only one great candidate versus desired 3-4 candidates for comparison, uncertainty about proceeding with limited options
• Advice: Good candidates move quickly in current market; if candidate is truly great, proceed rather than risk losing them; expand search process for future hires to generate more candidates upfront

Topic 8: AI Design Tools Demonstration

• Challenges: Improving ugly enterprise software UI/UX efficiently
• Advice: Google AI Studio can transform reports from "ugly" to "good" in minutes using raw HTML; can create infographics from blog posts; Google's Gemini 3 fixed spelling issues in AI graphics; Stitch tool provides alternative UX concepts beyond just design improvements

Here are the tools recommended during the meeting:

LinkedIn & Lead Generation:

• Eva Boot - for exporting LinkedIn contacts and finding email addresses
• Wiza - alternative tool for LinkedIn contact export
• FindyEmail - another LinkedIn export option
• Clay - for building prospect lists and email finding using waterfall techniques
• Apollo - contact database and list building
• ZoomInfo - contact database with intent lead indicators
• LinkedIn Sales Navigator - for creating filtered prospect searches

AI & Design Tools:

• Google AI Studio - for UI/UX redesign, report improvement, and infographic creation
• Google Gemini 3 (Nano Banana 3) - improved AI for graphics with better spelling
• Stitch (Google) - for generating alternative UX concepts and design brainstorming
• Napkin AI - for creating infographics and visual content

LinkedIn Automation:

• Kakiyo - AI-native LinkedIn messaging tool that enables conversational outbound rather than just sequences

Hiring & Talent:

• Recruit - South African talent recruiting service for marketing and sales roles at ~$2,700/month
• Athena.com - for hiring executive assistants and training them for marketing content creation

SaaS Marketplaces:

• Capterra - pay-per-click lead generation platform
• Software Advice - phone-qualified leads through bidding system
• G2 - review site for positioning and ads
• GetApp - review and discovery platform

Affiliate Networks:

• PartnerStack - affiliate partner network
• Impact.com - affiliate partnership platform