SaasRise Enterprise Mastermind Call Recap Jan 6, 2026

Topic 1: Lead Developer Performance and Retention

Challenges:

• Ongoing bugs after stack rebuild and legacy system shutdown
• Slow development pace combined with poor quality output
• Lead developer's management weaknesses: lack of accountability, poor communication, over-promising and under-delivering
• Risk of losing institutional knowledge if separation occurs

Advice:

• Consider transitioning developer to individual contributor role rather than separation
• Use title adjustments to preserve dignity (e.g., "Principal Engineer" or "Special Projects")
• Explore what the developer enjoys vs. dislikes in current role
• Offer consulting arrangement post-separation if needed
• Provide financial incentives (bonus) for smooth transition period (3-6 months)
• Have heart-to-heart conversation to understand their perspective first
• Prepay for post-exit consulting hours as insurance

Topic 2: Revenue Velocity After Price Increases

Challenges:

• Understanding impact of significant price increases (3x to 10x) on sales velocity
• Longer sales cycles with higher price points requiring multiple decision makers
• Managing customer risk perception at higher price points

Advice:

• Eliminate perceived risk rather than discounting prices
• Offer Net 90 payment terms with cancellation option before payment due
• Define clear KPIs and success metrics upfront with customers
• Position as "low-cost agency" rather than "high-cost tool"
• Higher prices attract higher-quality customers with lower churn

Topic 3: Enterprise Sales Team Compensation

Challenges:

• Balancing ramp-up costs for new enterprise sales hires
• Avoiding paying large non-recoverable draws to underperformers

Advice:

• Use accelerated commission structure instead of draws (e.g., 34% in Q1, 24% in Q2, 16% in Q3 vs. standard 12%)
• Structure incentivizes faster deal closure, recovering time value of earlier revenue
• Add carve-outs for inherited "warm" deals

Topic 4: Social Media Marketing with AI

Challenges:

• Creating sufficient content volume for effective social media presence
• Balancing quality with quantity

Advice:

• Use AI-generated avatar videos for short-form content (HeyGen)
• Focus on personal brands rather than company brands for engagement
• Hire overseas team to handle posting, monitoring, and scaling
• Create one major content piece weekly, then repurpose into 100+ smaller pieces
• Use tools like Metricool for team access management and Fibler for engagement tracking

Tools Recommended

HeyGen - AI-generated avatar videos for creating short-form social media content
Metricool - Social media management platform for team access management and content scheduling
Fibler - Tool for tracking social media engagement and metrics