Expert-led growth systems for B2B SaaS companies ready to scale.
A fully managed customer acquisition engine — built, run, and optimized by Ryan Allis and David Trachsel. Strategy from a founder who exited for $169M. Execution from a growth leader with $20M+ in annual ad spend managed and overseen across B2B SaaS.
Annual ad spend managed & overseen
iContact exit led by Ryan Allis
Vetted SaaS CEOs in the community
Trusted by B2B SaaS leaders
Instantly.ai
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Clearstream
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RNL
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RXNT
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Noteefy
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Retreaver
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Instantly.ai
Leading Sales Prospecting Platform
Clearstream
Leading Church SMS Platform
RNL
Leading University Software Platform
RXNT
Leading Medical Practice Software
Noteefy
Leading Golf Waitlist Software
Retreaver
Leading Call Tracking Software
You don't have a product problem. You have a growth engine problem.
The companies that reach $10M, $25M, $50M ARR don't get there by hiring another agency or testing another channel. They get there by building a predictable, measurable revenue engine — one that knows its CAC, its LTV, and exactly which levers to pull next.
Generalist agencies optimize for clicks and CTR. SaaS is won on unit economics, payback period, and lifetime value — metrics most agencies can't even define.
Founder-led outbound and referrals get you to $3M. Past that, you need a real multi-channel engine — and senior leadership that's scaled one before.
Dashboards full of numbers and no decisions. You need signal, not data. A system that tells you what to double down on, what to cut, and why — every week.
Growth that looks good on a traffic chart but breaks at CAC payback and LTV:CAC. You need math-led decisions enforced against every channel — before you pour more spend into it.
A complete done-for-you growth function. Expert-led, end to end.
Not a retainer. Not a playbook you have to implement. A fully managed growth function — strategy, execution, analytics, and reporting — run by Ryan, David, and the SaasRise growth team.
AI-augmented paid acquisition
Meta, Google, LinkedIn, Bing, Adroll. Retargeting, lookalikes, sponsored posts, matched audiences. Built, launched, and scaled by the team behind $20M+ in annual B2B SaaS ad spend — with AI-augmented campaign monitoring and bid optimization.
AI-driven audience building & ABM
Your ideal customer profile, translated into targeted ABM lead lists and warmed outbound sequences using AI-augmented audience modeling. Fed directly into your paid and sales motion.
Funnel & conversion optimization
Visitor → lead → qualified → closed won. We instrument, benchmark, and optimize every stage — landing pages, offers, nurture, sales handoff.
Unit economics & financial modeling
CAC, LTV, LTV:CAC ratio, payback period, Rule of 40. Modeled, monitored, and enforced against every channel so you scale what's profitable — not just what's growing.
Weekly expert-led strategy
A standing weekly call with Ryan, David, and your growth pod. Decisions, not status updates. You leave every call knowing exactly what's moving and what's next.
Exit readiness & scale prep
For CEOs with a liquidity event on the horizon — we structure your growth metrics, cohort data, and acquisition engine the way a strategic or PE buyer wants to see them.
A modern execution stack. Expert judgment still in the driver's seat.
Ryan and David personally review your ARR, ACV, current acquisition mix, and unit economics. If we're not the right fit, we'll tell you directly.
Growth audit, unit-economics model, ICP refinement, tracking and attribution setup, reporting connected to your data, first paid campaigns launched.
Identify the two to three channels where the math works. Pour fuel. Cut the rest. ABM lead lists and outbound engine layered in. Funnel optimization against live pipeline.
Predictable pipeline, weekly executive reporting, continuous optimization. The engine is yours — we run it, your team benefits from it, every decision has a senior human behind it.
A deliberate 90-day build, then compounding scale
Ryan and David personally review your ARR, ACV, current acquisition mix, and unit economics. If we're not the right fit, we'll tell you directly.
Growth audit, unit-economics model, ICP refinement, tracking and attribution setup, reporting connected to your data, first paid campaigns launched. Weeks 1–4.
Identify the two to three channels where the math works. Pour fuel. Cut the rest. ABM lead lists and outbound engine layered in. Funnel optimization against live pipeline. Weeks 5–12.
Predictable pipeline, weekly executive reporting, continuous optimization. The engine is yours — we run it, your team benefits from it, every decision has a senior human behind it. Month 4+.
The best of both worlds — the founder, and the growth operator.
We work exclusively with B2B SaaS companies with an ACV of at least $2K. Every benchmark, every playbook, every decision is calibrated to your category.
Your growth pod is run by people who have actually scaled SaaS companies — not agency generalists managing a dozen unrelated accounts.
Unit economics, LTV:CAC, payback period, and Rule of 40 are the north star. We will not chase vanity metrics — and we will tell you when you shouldn't either.
Every channel, dashboard, and audience is reviewed by a senior team member. Our AI tooling is an advantage — not a replacement for human judgment.
Built by a founder who's exited, and a growth leader who scales
Ryan Allis
Built iContact to $50M ARR and sold it to Vocus for $169M, later acquired by a publicly traded company. Harvard MBA. Has coached CEOs scaling from $3M to $160M+ ARR including Instantly, Tatango, Seamless.ai, Pipeline, Clearstream, YouCanBookMe, Retreaver, RXNT, and Revenue Accelerator.
$169M exit — iContact to Vocus (NASDAQ: VOCS)
$50M ARR scaled as founder & CEO
34K+ LinkedIn following & trusted SaaS coach
500+ vetted SaaS CEOs in the SaasRise community
David Trachsel
15+ years in digital marketing. One of the first to use Facebook ads profitably in 2008. Built and sold his own agency in 2020. Currently manages and oversees $20M+ in annual profitable B2B SaaS ad spend across the SaasRise growth program.
$20M+ annual ad spend managed and overseen
Helped clients double and triple ARR
8- and 9-figure enterprise-value increases
Built & sold his agency in 2020
Who this is — and isn't — built for.
This is for you if…
You're a B2B SaaS CEO between $3M and $50M ARR with an ACV of at least $2K. You have product-market fit and need a real growth engine. You want a senior team in your account weekly, not a quarterly check-in. You care more about CAC payback than about vanity metrics. You want senior attention and disciplined execution — not a cheap retainer.
This probably isn't for you if…
You're pre product-market fit or pre-$1M ARR. You're B2C, transactional e-commerce, or low-ACV self-serve. You want a cheap retainer or a tactical one-channel agency. You want growth run end-to-end with no human in the loop. You're not prepared to invest in paid acquisition at real scale.